Bad Company Coffee is a conceptual coffee brand inspired by the grit and attitude of the American West. Every coffee bag features a unique character and original story that reflects the personality of its roast, creating a memorable connection between the coffee and its packaging. Built around bold typography, cinematic illustrations, and authentic Western storytelling, the brand is made for those who drink their coffee black, rise before the sun, and live every day like it’s their last. The goal was to create a coffee brand that stands apart through narrative driven packaging, where every design decision works together to create an authentic, and memorable identity.